Owning The Instagram Algorithm

Why?

Because if someone is sitting there reading your caption, what does it mean?

It means you’re keeping people on the platform longer and also keeping people on your content, your post longer which tells Instagram that this must be a really good piece of content and people are spending that much time on it.

The length of your captions is also really important factor and storytelling, weaving stories into them, you can look at all of mine to get some ideas and some prompts, but it’s a really good way to boost you in the algorithm as well if you’re keeping your eyeballs on there far longer.

I don’t know about you, but trying to think of a really great photo, video and caption on a daily basis, I literally would get nothing else done. And I used to use that strategy. I used to post every single day of the week. And I’m not saying it’s a bad thing. If you can do that and you have the bandwidth to do that, great.

But I’m about quality over quantity.

I do the same thing here on YouTube. I would rather put out a piece of content that I know is guaranteed to get reach because I know I’ve done every single step behind the scenes to get that reach.

When it says how often do you use Instagram, it’s not saying you have to post every single day. I actually at this point, post the least I’ve ever posted yet my account is growing the fastest it’s ever grown. And so this is where my post less reach more strategy comes into play.

What I mean by this is you want to be very strategic and intentional with the post that go in your feed and post them in a way that you know is going to get engagements. I made a whole other video on this on how I post Instagram with all the steps involved to max out your engagement and reach, so you’re going to want to check that out afterwards.

But outside that, it’s about using stories. I don’t post on my feed every single day but I pretty much use stories on Instagram every single day. Why? Well, as I said earlier, the more that I use stories, the more I’m keeping people on the platform and the more I’m building the retention on the platform for my audience which then shows Instagram that I have an engaged audience, and that they should push me in the algorithm more.

You don’t have to be posting every day in your feed, but you should be active in some way, shape or form on your stories on a daily basis. I also have this video on Instagram Story Hacks which should help you with that.

But just think about being on it, and not necessarily having to post every day but being on it in an intentional way sharing value even if it’s just on your stories or doing live streams because all of that leads to people being on the platform longer, which of course Instagram loves.

The final piece is post in accounts you engage with, which was said in the statement as well.

So, there’s a couple of things here. One factor is getting people to engage with your posts, obviously, which I mentioned.

The other piece here is that it’s again telling you that if you want to own the Instagram algorithm, and Instagram is literally telling you this in the statement if you paid really close attention.

This is what I’ve been experimenting with over the last six months and you’ve seen the growth that I’ve had, if you’re using the platform actively. Meaning that on a daily basis, something that I do is I go in and I comment and I like and I share content from other accounts, because again, that tells Instagram that I’m actually using the platform.

I’m actually active on it and I’m influencing my audience because the things that I’m sharing, they’re getting more involved in and they’re sharing that content on their stories etc.