21 YouTube Video Ideas for BOSSES!

So in this video, I’m going to share 21 video topics that you can take and steal and start using for your own channel, whether you’re an entrepreneur, a consultant, a coach, a business owner or an influencer. You can take these and they will work for you.

So I’ve broken this into three categories for you.

Category #1 – Boss Status

The first category is called boss status. So this really makes you seem like an expert, or makes you look like the expert that you actually are. These topics include tutorials.

This is how my channel grew so fast. I focused on the fact that YouTube is a search engine. And if you’re just posting random videos and hoping to get views, it’s not gonna work.

Number two is proven tactics. Prove your expert status by sharing tactics that you’ve actually used.

You wanna prove you’re an expert by showing behind the scenes, the things that you’re implementing in your business or your life that work for you.

Number three is technology. In my business, I could talk about things like apps or plugins that I use to better my business or grow my business that have worked for me.

Comparisons is the fourth option, so comparisons of different platforms or different software, I.e. I could talk about you know, TubeBuddy versus vidIQ.

The fifth option is reviews, so reviewing anything that’s worked or hasn’t worked in your business. Again, this can be included as things like technology or apps, or it can be books or strategies or tactics, or new hot trends that everyone seems to be talking about in your industry, and just putting your own take and your own review on it.

The next thing is book reviews. So you may have noticed that when I.e. Gary Vaynerchuk’s book came out, Crushing It, there was a whole bunch of people doing videos on that book. Why? Because it’s a surge of traffic around that topic, around that book. So you can capitalize on it by giving your own spin on the book and having the book’s title in your title of your video.

The seventh option is thought leadership. So obviously, if you’re a boss, you wanna be seen as a leader in your industry. And a really good way to do that is to capitalize on industry news or trends, again, that people are talking about, and adding your own spin on it, so doing kind of a rant video. And I’m sure you’ve seen this all over YouTube. People do rants on different topics. And this is a really good way to create conversation and create some virality around your videos, because generally if it’s a thought leadership piece, and it’s something that a lot of people are talking about, there’s gonna be polarizing views on it that’s going to create more comments and engagement on your videos and draw even more attention and eyeballs.

The eighth topic under boss status is Q&A. So there’s two reasons why doing a Q&A is great. One, it builds a relationship with your audience. You’ve seen a lot of big YouTubers do Q&As with their audience. They’ll ask on Twitter and say, “Okay, what do you guys wanna ask me about?” And the audience floods them with questions. You can do it that way and just read the questions off your phone and do a Q&A with your audience. You can also do a Q&A with an expert in your space. What that does is again, it positions you as a leader, because basically it’s saying, “Look who I know. Look who I have a relationship with.” And it’s kind of authority hacking for your business and for creating that boss expert status.

So that’s section one. If you’re going to use these, put “boss” in the comments below and let me know which topic you think resonates most with you and you actually wanna create a video around. Plus, one little bonus boss tip here is when I think of any video ideas, I put them in the notes section of my phone, so that I know I can hang onto them and come back and review them when I actually go to create content moving forward.

Category #2 – Reach

The next section I’m gonna talk about is really focusing on reach. So how do you get even more reach for your videos in the short term, so more virality? So the ninth topic that I’ll mention is lists. People love lists, and it seems to have a very viral nature when you create a top 10 list, a top five list, even a weird number, like a top seven list, for any aspect of your industry works really well. So creating a list on a certain topic within your industry.

Number ten is what I like to call (beep) disturbing content, so creating a video that is a complete opposing view. It has to be true to you, but a complete opposing view to something that’s a really popular idea or concept in your industry. So there might be something that you whole-heartedly disagree with and have a really good point for it. And creating a video around that is again going to create that virality and reach.

The 11th topic is trends. I’ve mentioned this in a few other categories, but trends are so important because it allows you to capitalize on search and things that are trending in the moment and pull some of that traffic for your channel and for your authority. There are certain trends you wanna talk about and certain trends that don’t align with you. The whole thing here is that any topic that you choose to do has to align with you and your brand. I.e. for me, Logan Paul obviously was a trending topic on YouTube. It’s not something that I really wanna weigh in on because it doesn’t align with who I am or what I really wanna be focusing on on my channel. But I’m sure you saw a lot of YouTubers talking about Logan Paul when everything went down, and you saw a lot of their views go up and their subscribers go up. So whatever you’re talking about, if it is a trend, it can be something positive or negative, but it has to align with who you are.

Number 12 is interviews. So again, you can sit down with an expert in your space. You can ask them a few questions, or you could also interview people who have worked with you or are case studies or client testimonials to prove your authority. It’s a really good way to say I do know what I’m talking about. Here’s why. And you can sit down with someone who’s gone through your program or has been a client of yours and talk about their results and interview them on that topic.

13 is collabs. So collabs are a great way to increase your reach because not only are you gonna be sharing your video, but the person you collab with is gonna be sharing your video as well. I’ve done a lot of collabs on my channel. I’ve done them with people who don’t even live in the same city as me, by just doing sort of a back and forth style video. And a really good example of that is the video that I did with Pat Flynn, and we’ll like it in the card so you can go check it out. But collabs again will increase your reach immediately, because both parties will share that video and open you up to their audience.

Authority hacking. So this is the next topic that you can create for more reach. And I’m sure you’ve seen this quite a few times, but people talking about Casey Neistat in the titles of their videos. There’s a right way and a wrong way to do this, but the thing that you need to remember is if someone is being talked about a lot and someone is being seen as an authority in a certain space, I.e. Casey Neistat being the king of YouTube. If you talk about him in your video, or the gear that he uses in his video, it’s kind of hacking his authority and his volume of views, and trying to implement them on your channels.

Number 15 is YouTube trends. A little bit different than trends, which we talked about earlier. YouTube trends are things that, they’re videos that just generally always do well, no matter what channel you have. So it’s things like my morning routine or daily habits, things like that. And they do apply to you if you are an entrepreneur because oftentimes as entrepreneurs, we have a lot of habits that we do on a daily basis, or routines that we use that are super helpful to other people. So pay attention to videos that just consistently do well on everyone else’s channels, and seeing how you can implement them on your own and create your own content around it.

And the one thing I wanna say on reach style videos is you wanna remember viral views don’t necessarily mean quality views. So I would actually prefer it if you got targeted views of 100 people who are actually going to be die hard fans of yours and are going to buy your products and be your customers, than getting all these viral views and not a ton of real quality engagement.