It’s Sunny Lenarduzzi. Welcome to the Sunny Show, for the bright side of branding, business, and being your own boss. I don’t often do this, but when I do it’s usually someone pretty rad, and I’m very, very, very excited to have a very special guest on the Sunny Show today. Amy Schmittauer is a new media triple threat, YouTuber, key not speaker, and author, and one of the OG YouTubers in our social media and marketing space with her channel, Savvy Sexy Social. I have mad respect for this woman, and in her new book, Vlog Like a Boss: How to Kill it Online with Video Blogging, she shares tips and tactics to create videos that get you the attention that you deserve. I invited Amy to share some of those tips and tactics and her genius with all of you, so without further ado, I will let the Vlog Boss herself take it away.
Hey, there. I’m Amy from Savvy Sexy Social on YouTube. What’s up, bosses? I’m the Vlog Boss. Nice to meet you. I want to share just a couple of tips on how you can vlog like a boss. Why would I be telling you that? Because I wrote a book about it. Okay? We’re going to have some fun.
The first, most important thing is to have a plan. You want to know what your brand is going to be about and how people are going to talk about you when you’re not in the room, which usually you’re not in the room, because you’re in your own room making videos. What is it that you want people to say about you? What is it that you want people to repeat to their friends, so that they will tune into you as well? This is going to define the type of videos that you make, the type of vlogs that you share with the world. So make sure that you’ve defined that for yourself. It’ll really give you a great understanding of what territory you want to play in versus what’s not going to work out.
Number two, look at the camera like it’s a human being. I mean, come on. You’re talking to people. You are not talking to a device. Okay. Maybe you’re talking to a device, but it’s not supposed to be like that. This is actually a vehicle for your message. It’s going to reach people. It is going to affect their lives. It’s going to make them better. It’s going to entertain them maybe a little bit. Whatever it is your purpose is, it’s for a person. It’s not for your own complexity. Make sure that you keep that in mind, because it is so critical that you come off that way.
It is the capital and number one mistake people make is that they don’t look at the camera like it’s a person. I’ve named my person. I’m thinking of her right now, and that’s what makes the impact. You don’t have to have a ton of experience. You even can be working on how much you know about your space, but if you don’t look at the lens of the camera like it’s a person, you won’t get as far. That’s the one thing you could do to be 10 to 100 times better than everybody else that’s trying to do this.
Number three, don’t introduce yourself at the beginning of a video. That’s right. That’s what I said. Don’t introduce yourself at the beginning of a video. Now, unless it’s a schtick and it’s something you say on repeat every single time at the beginning of your videos, so much so that your audience could repeat it back to you for you, just don’t do it. If they clicked on a title they thought was interesting in a social feed or search, they’re there for that purpose. You should treat them like they’ve been watching you forever, like this isn’t your first video. You should be treating them like they are already loyal, because the sooner that you do, the sooner they actually will be.
That’s what makes content so binge-able, and that’s what we need, especially in a place like YouTube, where we get more traffic and more excitement toward our stuff when we keep people watching videos. That’s what YouTube wants from us. That’s what every social platform wants from us. Keep your stuff binge-able by not wasting a lot of time in the beginning with your elevator pitch. It’s a safe place, at least it feels like, to be when you press record to start talking about yourself, but in fact that’s your call to action. Wait for it until the end. If your audience makes it to the end of the video, they’re going to be thrilled, and tickled, and excited to learn who you are and what they should do next.
Next, stop worrying about what kind of camera you have. I’m pretty sure if you’re watching or reading this, you have a smart phone. Guess what else that thing can do. Yeah. You guessed it. Your smart phone can vlog too. You know what? There’s some things we got to do sometimes, like audio and lighting, and you know what? It’s called the sun and maybe a little bit of carpet. We can work with what we have and get started with what we have. Sunny is such an amazing example of this. She just got started with what she had, and look at how amazing that has impacted you. You’re still here, and she’s continued to grow. The same things happened for me. I started with the camera I had in 2007. We didn’t even have smart phone video yet, but I found a way to make video anyway, without having to spend a bunch of my own income. That’s what made it work, because I used what I had. I got it out there, and I stayed consistent.
That’s my last tip. If you really want to vlog like a boss, you will trust that your audience, no matter how small, wants you to be there. They want you to show up so bad. All you have to do is that. Decide what your schedule is. It can be once a week. It might be once a month right now. If that’s reality, then just do it. Just do it. Don’t decide, “Oh. I went too long, I guess I quit now.” It’s not about that. They’re still expecting you to come back. If you say that you’re going to, then do it. Stick to the schedule that makes sense for you. Upgrade it when you have time. Industry standard on YouTube is once a week, so do not be afraid of once a week if that’s the deal for you. Remember that they still are expecting you, so if you’ve been putting off that next one, you’ve still got a chance.
Those are my tips for how to vlog like a boss, and I hope that you enjoyed them and are potentially interested in reading a little bit more about that.
For a chance to win a FREE copy of Amy’s book, How to Vlog Like a Boss follow the below directions:
- Subscribe to Amy’s channel
- Subscribe to my channel
- Comment below with why you want to #VlogLikeABoss
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