Hey, boss. It’s Sunny Lenarduzzi, and today I’m going to teach you how to make people fall in love with you. On camera. If you ever have said the words, “Ugh, I hate myself on camera,” or, “Ugh, I hate the sound of my own voice,” we’re going to fix that today, okay? These are my five tips to make people fall in love with you on camera.
Tip number one is love yourself first. I know, I know. I’m not going to get all Dr. Phil on you, but there are some actually tangible things you can do every single day to make yourself fall in love with you on camera first so that you don’t have to worry about what other people think.
The first thing is watch yourself, a lot. Watch yourself on video as much as you can, because that’s going to get you more comfortable with the idea of it. The reason that you don’t like the sound of your voice or you hate the way you look on camera is because you’re not used to it. You’re not used to seeing yourself on camera so it’s uncomfortable, it’s new, it’s foreign. Try and watch yourself back as much as possible.
The next thing you want to do is ask your close friends and family to watch your videos as well. Even if you film just a practice video, show them 30 seconds of it and say, “Does this sound like me? Am I talking the, the way that I would normally talk to you,” so that they can tell you and give you honest feedback, and they’ll do it with love, so that it’s not harsh or mean, and tell you if you are acting naturally.
The next thing you want to do is find a role model. This is kind of faking it till you make it, especially when you’re just starting out making videos. It can be super uncomfortable and super overwhelming. What you want to do is find a role model. Someone currently on YouTube, or even on TV, that you think does a really great job of naturally presenting. Study them. Watch their clips. Google them. Watch as many videos as you can and see what their sort of tendencies they have, and use that as a back up. I’m not saying copy them or mimic them, but have that as a back up if you ever get really uptight or uncomfortable on camera, you can have that person as kind of a role model and back up that you can fall into just so you can make it easier on yourself making your first couple of videos.
The final thing is use platforms like live streaming, Snapchat, and Instagram stories. Those are all video platforms, but the great thing is that you don’t have to edit them. So it just gets you comfortable being on camera. You can retake as many times as you want before posting it, unless it’s a live stream. That’s why that’s kind of the best platform because it’s trial by fire. If you screw up, you screw up. No biggie. Do live streaming, start with Snapchat and Instagram stories to just get comfortable seeing yourself on camera, and like I said, do as many retakes as you want before you post it. At least you’re seeing yourself, you’re hearing yourself, and you’re going to start to love yourself before you put yourself out there on video.
Tip number two is talk to your people. You don’t need everybody in the world to love you, because here’s the reality, not everyone will. That’s true of anybody in the entire world, any celebrity out there. There is 10 people who hate them and one person who loves them. Hopefully that ratio is flipped, but you never know. Just know and get comfortable with the fact that you’re not going to be everybody’s cup of tea, and that’s okay. You really only want to appeal to the people that you’re trying to target. Who is your tribe? Find them. Find them online. Figure out where they’re hanging out, what they like to look and listen to, what kind of content they’re interested in, what do they engage with the most. Study your competitors, figure out what they’re engaging with the most on their platforms. Then, cater your content to that. That’s how people fall in love with you. The more niche you go, the more you’re going to create this really hyper-engaged tribe of people who love you.
Tip number three is do you, boo. There are enough copycats in this world, be yourself. Now, I know I said find a role model, but I didn’t say copy them. You have to use your unique quirks and traits in order for anybody to really fall in love with you. The reason for this is because you’re the only you in the world. I’ve said this before and I really do mean it. That’s what people will relate to and love about you, that you’re unique.
Tip number four is don’t ghost. For the love of sweet baby Jesus don’t ghost on people. If you don’t know what ghosting is, well it’s a really unfortunate dating habit that my generation, millennials, have seemed to take on. It means that you literally go on a date with somebody and they disappear. Ghosting. You don’t want to do this online either. People need to trust you. Part of the reason, again, someone like Oprah has such a cult following is because she was in your living room every single day during her TV show, her talk show, and being herself. The reason that my channel has grown so fast and I’ve built such an amazing community, thank you, is because I’m here every week. I try and post videos every Tuesday. You know when they’re coming and you know you can trust that I’m going to show up for you. It’s the same as in dating as it is in business. You got to be there. You got to be consistent, be consistent, be consistent. Show up, bring value, and people will love you.
Tip number five. This is a piece of advice that one of my mentors gave me about five years ago and it changed everything for me. At the time, I was actually hosting a TV show and I was having crazy insecurity about my performance on camera and how entertaining I was being, and I was so worried about my presentation. I was all in my head. I wasn’t doing a great job because of that. What she said to me is, “Know that you know this.” I say this to myself every time I get on stage, or every time I shoot a video. I say, “I know I know this.” You know that you know this. This is whatever your expertise is. You are an expert at what you do, whatever you’re going to talk about on camera, you better be damn comfortable with it before you say anything on camera. Because if yore expecting to just turn on the camera and talk and be comfortable with it, that takes practice, and that takes lots of time doing this.
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