Hey, Boss! It’s Sunny Lenarduzzi.
We all know what it’s like, when we’re hitting a really good stride in our business and we feel like we’ve got a ton of momentum… And then, all of a sudden, you hit that plateau. You feel like your audience and your community is bored, they’ve completely disengaged and you’re kind of in a rut. We’ve all been there. It happens from time to time and I wanted to address this with the three A’s of getting out of a social media lull.
First A: Attention. If your community has gotten a little bored with your content and you seem to be hitting a plateau with your engagement, it’s time to grab their attention. One of the easiest ways to do this is to capitalize on stories.
Stories are a fairly new piece of the social media playing field, but they’re a really great way to stay top of mind. Why? Well, for example, Facebook stories are underused like crazy. You know what happens, when you start using Facebook stories? You’re at the very top of everyone’s news feed, when they go on the Facebook app. How much time are we spending on that Facebook app? A lot! So, it’s an opportunity for you to be right there at the very top of it, whenever anybody in your community opens the app. Facebook stories are a great way to get started. Also, Instagram stories keep you at the top of the feed in that app as well. Instead of just posting to Instagram, use Instagram stories to draw attention to your Instagram post and to yourself.
Of course, one of my personal favorite ways to draw attention is by going live. Going live gives an element to your content that pre-produced content (like our YouTube videos or our Instagram posts or a Facebook post) just don’t, because people know they can actually connect with you live. So, if you want to engage your audience again, one quick way to do that is by going live. What you can do is pre-promote your live videos or set up a series of lives (by doing one a day or even one a week), so people know exactly when they should be tuning in and coming to see you live every day. You have their undivided attention during that live stream and they’re seeing you on a daily or weekly basis. So, you grab their attention and pull them back in and get them reengage with your content.
Second A: Ask and you shall receive. This seems so simple, but the amount of companies, brands, small business owners, entrepreneurs I see, who don’t ask any questions on social media, is shocking. Just ask a question and see what happens. It’s immediately going to boost your engagement.
One quick little way to ask for engagement is on Instagram. We’ve been doing this on our Be Your Own Boss Instagram account quite often. We will ask in the image caption – “Like, if you’re a boss” or “Double tap, if you’re a boss.” You’re giving people an exact call to action that’s extremely easy for them to do. So, you’ll immediately see a boost of engagement. In other words, you’re just asking for it and telling them exactly what they need to do. You have to remember – just because you’re on social media all the time, doesn’t mean that your audience and community is. Sometimes you just have to tell them what you want them to do.
Another way to ask for engagement is to ask your followers fill in the blanks. This is a great way to boost your engagement. It could be even something really simple. Doing things like polls are another way to boost your engagement. Or asking people their opinion on a logo or an outfit that you might want to wear. Those are a couple of ways that I’ve used in the past to boost my engagement, get in front of my audience in a more engaged way and grab their attention. So, make sure that you’re asking questions. Don’t forget that social media is a dialogue, not just a monologue. It’s important to ask and you shall receive, because if you’re just talking at people they’re going to tune out eventually.
Third A: Audit. I can’t stress this enough. If you just continue to post the same things over and over and over again – people are going to lose interest. That’s just human nature. What you can do to audit your own content is pretty simple. Pay attention to the analytics on every social platform. Or (even more simple than that) you can just pay attention to the posts that are getting a lot of engagement and posts that are not getting much engagement at all. What are the trends in those posts? Is there something that you’re doing consistently that seems to be grabbing more attention? Ok, then do more of that. And this goes for every social platform.
Another thing that you can do to audit on social media – take a look at competitors or other people in your niche and see what they’re doing that’s working for them. Another thing that I love to do – get ideas from other industries. Get outside of your industry! Because of social media, we’re all seeing what everyone else is doing and we start copying each other within our industry. That’s the worst thing you can do, because your audience is going to get bored of it really fast. So look at other industries that aren’t even related to you and check out what they’re doing and how you can implement some of their game changing strategies into your social content as well. So, auditing doesn’t just go for yourself, it goes for other people as well.
The final thing I’ll say about this – don’t be afraid to experiment. I just started doing new video content – short little mini-clips – on my Instagram account @SunnyLenarduzzi and I love them. They’re getting so much engagement, because it’s fresh, it’s new and it’s something I’ve never done before. So, don’t be afraid to test. This is one big game and you’ve got to try new things to see what works. That’s all part of the auditing process, as well. Pay attention to what works, drop what doesn’t and keep moving forward.
One final bonus tip: YouTube. Shocker, I know. But YouTube truly changed the game for me when it came to my social media strategy, because it’s growing all of my channels all of the time. YouTube has helped me grow my Snapchat, Instagram, Facebook, Twitter. All of my followings plus my email list, which has been amazing for building a really strong targeted community. The reason YouTube is a little different than every other platform – it’s evergreen content. A lot of my videos are ranked # 1 on YouTube and Google and they’re getting hits, new visitors and a new audience every single day. It’s bringing in new fresh eyes and new members of my community on a daily, hourly basis, which is a really great thing.
If you’re interested in getting new audience on YouTube, I have a Boss YouTube Channel Checklist you can download to get started on YouTube right away.
Also, don’t forget to join the Be Your Own Boss Mastermind group on Facebook with thousands of entrepreneurs all over the world. Join your fellow bosses in achieving the life you want to live on your own terms!
Thank you so much for reading and watching!
If you want to learn how I’ve grown my Youtube channel to 100,000 subscribers in less than 2 years – join my next training session here: http://sunnylenarduzzi.com/webinar
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