How to generate leads (using video)!

Hew boss, it’s Sunny Lenarduzzi,

Today we’re talking about how to turn you viewers into potential customers. Whether you’re doing a video on Instagram, Facebook, YouTube, how do you actually turn those viewers into people who want to potentially buy from you? This is really important and often is a huge misstep because you’re creating great video content but then what are you doing with that audience? I’m going to tell you my top three lead generation tactics.

Tactic number one is free consultation. When I started my business and I needed to get customers, I would offer free consultations, free 15 minute consultations at the end of my livestreams. When you don’t have a team to help you create your videos or maybe you don’t have the time yet in your business to create pre-produced videos on YouTube, a great way to get started in building your business and your brand is using live streaming especially on platforms like Facebook. It’s the world’s biggest social media platform with the world’s biggest audience so you know you’re going to get reach there. All you need to do is teach something, share something of value, position yourself as the expert and at the end of your livestreams tell people, “Hey if you liked this information and you potentially want to work with me, I would love to offer you a free 15 minute consultation. Here’s my phone number, here’s my contact information, get in touch and let’s get started.” That is the easiest way to turn your viewers into potential customers.

Tactic number two is a freebie or an opt-in or a lead magnet. There are so many different ways that you can say this but, all it is is some sort of download that gets people subscribed to your email list. Your email list is your highest converting community of potential customers online. Building your email list for an online business is the most vital step to actually generating profit.How do you build your email list? It’s pretty simple and you guys have actually seen how I’ve done this with my videos over the years. At the end of most of my videos, I will give you more value with some sort of a freebie, opt-in or lead magnet. For example, if you watch my video on how to get more views on YouTube, at the end of the weeks video I give you my complete Views While You Snooze YouTube SEO guide or checklist. When you download it you get added to my email list and then every week I send out free content to my email list to continue to nurture that relationship. Then when I have I something to sell, I have this built in targeted audience of potential customers. It’s really that simple.

Tactic number three is quizzes. We’ve just started doing this in our business and it’s a great way to qualify your leads to make sure that they’re actually very much so ready and interested for whatever it is that you’re going to be offering as a paid offer. What we did is we created a quiz about if you’re ready to start using YouTube that would lead people into a funnel. This eventually gets them into a webinar to sell them our product which is YouTube for Bosses, which is our paid course. It’s a great way for people to get in the door and figure out, if they actually ready to start using YouTube or not? And pre-qualify them before they go down the sales funnel. We use a tool called interact quiz builder. This is becoming a popular tool to qualify your leads in the online space. You want to just get started out with this, you can try setting up a quiz on the platform and just send it out to your email list or post it on social media and it will help to pre-qualify your leads and every time someone takes the quiz they do get added to your email list as well so it’s a great list building tactic too.

Remember once you have got these leads and you’re capturing leads in these different ways, it is your job and your responsibility to treat them with respect. Don’t spam them and nurture their relationship, offer them free content and be of value and service to them. You don’t have these leads just to sell to them all the time. You’ll be ignored really quickly and treated as basically a spammer pretty quickly if all you’re doing is just selling. Treat your leads with the utmost respect.

Talk soon Boss!


Have you been thinking of using Youtube to grow your business business but your not sure where to start and you’re scared of wasting time on the wrong steps? Let me be your guide and I’ll show you the right steps on how to rank on page #1 of google for more views, subscribers and leads for you business.

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