Hey, Boss, it’s Sunny Lenarduzzi! You guys have asked, so and I’m finally answering, how to create a successful YouTube Channel and how to get started on the right note.
Make sure to check out special bonus below! I have created a checklist that will actually walk you through every single detail and step that you need to do to set up your YouTube Channel for success.
The first thing I’m going to talk about is what you do not need, and that is fancy expensive equipment and gear. Despite what anyone might tell you, I got started with the webcam and a window as my lighting. You do not need to break the bank on your equipment when you get started on YouTube.
Get started with what you have to film your videos with, i.e., your phone is a great resource and natural light always looks amazing. That’s how I got started and that’s how you can get started.
All right, now let’s actually dive into tip number one or step number one to starting a successful YouTube Channel, and that’s your branding. Before you even worry about creating video content, if someone finds your video on YouTube they want to know who you are, what you do, and why they should be listening to you. A big key to building your expertise in your authority is having a solid brand that explains those things. A big part of this is your header on your channel – it should tell people what your expertise is and how consistently you’ll be posting videos because that will keep people coming back and wanting to subscribe.
Another key to your branding on your channel is your channel trailer. In the checklist that I’m going to give you guys at the end of this video, I’ll give you the exact script that you need to use and an example of a good channel trailer so you can basically just take that and create your own.
Step number two is your content. Obviously, you have to have good quality content in order to get views and subscribers and build your channel quickly. Now, I have two videos that I want you to check out on this subject. “How to make YouTube videos for beginners” and also “How to grow your YouTube Channel fast”. For now, the best way to start is with educational content and to be as niche as possible. the more niche you go the better chance you have of showing up high in the search results. The higher you show up in the search results, the more people will find you on YouTube and the faster you will build up your channel and have a better chance of success with your channel.
For example, I have a video called, “How to make a video with your phone” this is one of the first videos that I ever made. It has almost a million views at this point and that is way more subscribers than I have. That is proof to you that that video is showing up at the top of Google and YouTube and I’m getting views every single day, thousands of views every single week, which is building a brand awareness for my business and for my brand and for what I do. The best part is, I didn’t have to pay a dime in marketing – that’s the beauty of YouTube.
When you think about your content, think about it this way. You want to think about what your customers or what your potential fans are looking for from you, and what they would be searching for in Google or YouTube. YouTube is the second largest search engine in the world, so that’s why things like how-to’s and tutorials and reviews work so well on YouTube because that’s what people are looking for. So when you’re starting to make your content, think about going as niche as possible for your target audience and starting with educational content.
A bonus boss tip, don’t worry about having a bunch of content on your YouTube Channel when you’re getting started, it is more important that you focus on the quality of your content. Now, again, I don’t mean going out and spending money on fancy equipment to make really high quality content, I mean the quality of what you’re saying and sharing in your videos because the higher the quality of your content, the more people are going to like it and want to share it.
You also want to focus on your metadata and your optimization, which I have a whole checklist on how to do that RIGHT HERE.
Step number three is community engagement. You may not have a very big subscriber based or any subscriber based that all for that matter right now, but there are other channels out there that have potential subscribers just sitting there waiting for you. One of the best things I did when I started my YouTube Channel was become an engaged part of my community on YouTube, so I looked at other social media focus channels, marketing channels, and video marketing channels, and I would respond in the comments to any questions that were being answered and I would try and engage in conversations with people that were subscribed these channels. That gave me brand awareness and brought a lot of those subscribers over to my channel and built up my subscriber based really, really, really fast.
Step number four is get off of YouTube. That might sound weird but this is a key to starting a successful YouTube Channel. You need to make sure that once you built your channel and it looks great and you’ve done all the rest of these steps that you actually share it with people, because a big key when you’re starting YouTube Channel to hit that right note especially when you’re just getting started, is to actually build your authority on your channel.
The more authority you have the more Google and YouTube will recognize your channel and rank you higher in search. Little boss bonus tip here is to as soon as your channel setup and ready to go, send it out to your family, your friends, your business contacts and ask them to subscribe to your channel and let them know when your new content will be released. Those are warm leads and warm traffic, and those are people that already know, like and trust you and want to support you will be your best asset to your channel at the beginning and helping it grow. They will be the people who engage with your content and become your biggest ambassadors.
Overall, keep it simple, stay in your niche, be as consistent as possible and focus on quality over quantity when you’re first getting started to gain traction to start your successful YouTube Channel. Now, as I mentioned, you’ve got the ideas and the concepts for how to start your channel but you need to know the tactics.
Now I mentioned earlier my Boss YouTube Channel checklist, so you definitely want to grab that to know every single step you need to take to set up your channel for success! I have also linked my views while you snooze ultimate YouTube SEO checklist to show you how to optimize your videos for more views and subscribers.
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